Communicating the Benefits of Content Marketing with Russell Sparkman (2015)

Communicating the Benefits of Content Marketing with Russell Sparkman (2015)

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challenges in government and non-profit sectors.


The conversation explored the multifaceted benefits of content marketing for public and non-profit organisations. Russell discussed how strategically crafted content can not only engage but also empower citizens.


Established in 1999, FusionSpark Media boasts a diverse portfolio of content initiatives, specialisng in sectors such as environmental conservation, public health, and sustainability. With a global presence through offices in the United States and Japan, FusionSpark Media collaborates with a dynamic network of professionals skilled in marketing, PR, digital media, and journalism.


Russell’s versatile role in these impactful projects extends from new business development to content strategy, and even to hands-on content creation through photography and videography.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(362)

EP#193: Building KPIs leaders can trust with Stacey Barr

EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Heinä 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Touko 47min

EP#191: Storytelling for trust in the AI era

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Touko 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Huhti 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Helmi 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Tammi 37min

EP#187: Leading Through Uncertainty

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Joulu 202559min

EP#186: Stop talking, start listening — the secret to better government communication

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Marras 202546min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
rahapuhetta
rss-inderes
inderespodi
rss-hilden-kaira-podcast
rss-sami-miettinen-neuvottelija
kasvun-kipuja
pomojen-suusta
sijoituspodi
hyva-paha-johtaminen
rss-kahavia-ja-markkinointia-podcast
rss-stressivapaa-johtaja-nakokulmia-henkilokohtaiseen-kasvuun
rss-markkinointitrippi
rss-tarkeista-asioista-2