Major Marketing Mojo for Nonprofits of All Sizes

Major Marketing Mojo for Nonprofits of All Sizes

Lisa Bowman has taken both The UPS Foundation and United Way Worldwide to new heights of sustainability and brand awareness during her two decades marketing the two, utilizing her professional superpower: marketing the sweet spot where profit meets purpose.

Her deep commitment to evangelizing new technology and investing in nonprofit infrastructure goes way back; Lisa was marketing tech before "tech" was a thing, accidentally selling a million-dollar tech consultancy to UPS, then turning it into a VP position with UPS developing new markets.

Aside from laying down new and old-school marketing strategies, in this conversation, Lisa reveals how her focus on purpose has guided her, why she modernized United Way's brand to appeal to multiple generations, how you're competing with for-profits, and steps you can take to use your superpower for good.

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Jaksot(93)

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

Solving problems or seeking opportunities? Mission-based Appreciative Inquiry

With over 30 years working in nonprofits, Michael Mantel knows a thing or two about sustaining change over a long period of time. And as the President and CEO of Living Water International, an organiz...

24 Loka 202439min

Using Fundraising Intelligence to Modernize Nonprofit Growth

Using Fundraising Intelligence to Modernize Nonprofit Growth

Here at Funraise, we've long known that if only nonprofits were able to harness the power of data, they’d have the world changed in no time at all. In fact, nonprofits that embrace data tools like Fun...

22 Elo 202436min

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a visionary leader? Whiteboard.is breaks it down.

What makes a leader visionary? How is visionary-ness developed and what does it look like in practice?While the concept behind these questions seems nebulous, we’re talking today with someone who has ...

25 Heinä 202439min

Identifying Your Nonprofit’s Lane for Scalable Impact

Identifying Your Nonprofit’s Lane for Scalable Impact

When it comes to programming, some nonprofits choose a lane a mile wide and an inch deep while others dive a mile deep and an inch wide. The key is to know which lane your nonprofit thrives in.Today’s...

27 Kesä 202435min

Nonprofit accounting from the ground up with Signature Analytics

Nonprofit accounting from the ground up with Signature Analytics

Money, budgets, funding, accounting—all nonprofits know how important these are to the success of programming and impact. But when you're a smaller nonprofit or just starting out, do you really need a...

30 Touko 202433min

Deep-Rooted Innovation with The Farmlink Project

Deep-Rooted Innovation with The Farmlink Project

Nonprofiteers have long known that our strengths lie in our passion for enacting change. More often than not, though, we see an issue and reach for it, only to find that we’re blocked by a lack of tim...

16 Touko 202442min

Bigger Than Philanthropy: Affecting change through alternative funding

Bigger Than Philanthropy: Affecting change through alternative funding

Today, we’re catching up with Francesco Ambrogetti, Principal Adviser of Innovative and Alternative Finance for Children at UNICEF. A champion of innovation in funding and paradigm-shifting change, Fr...

2 Touko 202445min

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

Partners, Not Projects: Actionable ideas to make space for ethical storytelling

After an enlightening interview with Olga M. Woltman of LemonSkies (queue it up next!) left us pondering the role of storytelling in the nonprofit world, we realized that our focus on advanced fundrai...

21 Maalis 202444min

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