Sean Glass: Former Navy SEAL Officer - Founder of Primal Beef Company, Leading in High-pressure Environments

In this week’s Team Never Quit episode, Marcus and Melanie welcome Sean Glass, a former U.S. Navy SEAL officer and seasoned leadership instructor with Echelon Front. With over 13 years of experience in the SEAL Teams and combat deployments to Afghanistan, Iraq, and Eastern Africa, Sean shares his insights on leadership in both military and business settings.
Sean led 5 SEAL platoons in Iraq against Islamic State forces, and was the Officer-in-Charge of training for all West Coast SEAL Teams.
In his transition to the business world, Sean became the Chief Operating Officer at a venture-backed construction tech startup, and is currently the Leadership Instructor at Echelon Front, where he is building a decentralized, team-first culture in a rapidly growing company.
Join us for an inspiring conversation with Sean Glass as he shares invaluable lessons on leadership that can be applied in any high-pressure environment. Don’t miss this opportunity to gain insights from a true leader who has navigated the challenges of both the battlefield and the boardroom.

In This Episode You Will Hear:
• [Growing up] we had Emus at one time for some reason. (7:46)
• I read that book, and something inside me was alive, like “This is what I wanna do” Everything I did after that was asking myself that question: Is this next move gonna help me get into the Navy? and if it’s not, then I didn’t do it. (17:25)
• [Marcus] I feel like our saving grace is the fact that we did it for God and country. If you’re a wild child and you wanna have the most fun of your entire life, go into the SEAL teams. (19:36)
• Given a boat crew, If you don’t perform - if you screw up, your boat crew get beats for you. Sorry – remediated – gets remediated for you. (24:51)
• The less you think about yourself, especially when you’re miserable, the better off you are. (25:18)
• [Marcus] If you want to teach your son or yourself to be a great barterer or negotiator, go over there [Afghanistan]. (41:24)
• Gift giving is a big thing to them [Afghans]. (41:54)
• Getting to be on the other side of the BUDS equation was a great experience, because you get to see all the workings that go into it - all the things you don’t see and appreciate as a student obviously because you’re just trying to survive. (44:21)
• I don’t have a good poker face. (45:33)
• No one puts a premium on training like the SEAL teams do. It’s everything for us. (54:26)
• I closed out my career at the training command which was just the best place you could possibly be. (55:21)
• Our goal there [Echelon Front] is to arm their leaders with the tools they need to be better leaders. (65:42)
• Jocko started Primal Beef, and our goal was to bring the same farm-raised all natural, Black Angus American beef that we had the opportunity to eat every night to as many Americans as we possibly could. (70:03)
• Our whole goal was basically to make things the best experience you could possibly have ordering beef from somebody. (74:49)
• Well above 80% of all beef produced in America comes from 4 different massive companies, and at least one of them is a foreign owned company. (77:55)
• The average age of a farmer right now is 63 years old, because families just aren’t taking over the family business. (78:06)

Socials:
- IG: primalbeef_co
- IG: seanglassactual
- www.primalbeef.com

- IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13
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