Yoni Assia on the Rise of Active Trading in a Blockchain-Based World and Building a 27M-User App
The Defiant24 Touko 2022

Yoni Assia on the Rise of Active Trading in a Blockchain-Based World and Building a 27M-User App

Yoni Assia is the founder and CEO of eToro, one of the most successful crypto and stock buying apps with over 27 million users in more than 100 countries. Originally founded in 2007, it was one of the pioneering companies to incorporate crypto as early as 2013. Yoni speaks about what led to being so early and where the idea for Etoro stemmed from. He also dives into the importance of the user experience in creating a mainstream crypto trading app, and how including a social aspect to the product early on helped in accelerating growth.

We talked about the next phase for eToro and the role NFTs and DeFi will play in the platform, as he looks to integrate both. Yoni is convinced finance will become increasingly digital, and believes eToro’s role is to help investors diversify their holdings. He sees a change in investment attitudes as the younger generation is interested in taking a more active role with their assets, and trading is becoming a more social experience. Finally, we talk about some of the lessons he has learned about entrepreneurship and taking big risks.

Thanking our podcast sponsors:

  • dYdX, the decentralized exchange, launched a Grants program with funding allocated to open-source builders, contributors and ecosystem integrations to help build its V4. Apply now!
  • Oasis is the leading, scalable, and privacy-enabled, layer-1 blockchain, ideal for DeFi. Learn More and experience the benefits of the network.
  • 1inch finds the best rates across multiple networks. Why use a single DEX when you can use them all? Find your best deal at 1inch.
  • Tracer DAO’s Perpetual Pools - Liquidation-free, long-term leveraged tokens allowing you to long or short anything - commodities, cryptocurrencies, equities; even NFTs.

Jaksot(326)

Ethereum’s “HTTP Moment” with Marissa Posner & Yoav Weiss

Ethereum’s “HTTP Moment” with Marissa Posner & Yoav Weiss

In this episode of The Defiant podcast, Camila Russo sits down in Buenos Aires (Devconnect) with Marissa Foster (Product, Ethereum Foundation) and Yoav Weiss (security researcher, Ethereum Foundation)...

19 Joulu 202540min

Becoming the "Institutions Chain" With Avalanche’s Morgan Krupetsky

Becoming the "Institutions Chain" With Avalanche’s Morgan Krupetsky

In this episode of The Defiant podcast we speak with Morgan Krupetsky, VP of OnChain Finance at Ava Labs, to break down one of the most significant shifts happening in crypto today: the rapid institut...

5 Joulu 202540min

Tokenize Everything: Robert Leshner’s Vision for On-Chain Finance

Tokenize Everything: Robert Leshner’s Vision for On-Chain Finance

Robert Leshner — the mind behind Compound, and now the founder of Superstate — believes the next trillion-dollar shift will come from bringing the world’s assets on-chain.In this episode, Cami sits do...

18 Marras 202522min

​​Is DYOR Dead? Building a Safer Web3 with Alex Katz

​​Is DYOR Dead? Building a Safer Web3 with Alex Katz

In a world of fast-advancing technology, we are told to trust in our own research. But as the crypto space matures, scams and exploits remain a constant presence. When your assets are gone, they are g...

14 Marras 202537min

Avalanche DeFi: the Journey to Bring Institutions Onchain

Avalanche DeFi: the Journey to Bring Institutions Onchain

In the second episode of Ecosystems: Avalanche, we track the protocol’s trajectory, which included a peak valuation of $13 billion, followed by a period of consolidation and strategic redevelopment.Th...

12 Marras 202515min

Inside the PYUSD's takeover of PayPal with May Zabaneh, VP Crypto

Inside the PYUSD's takeover of PayPal with May Zabaneh, VP Crypto

In this conversation, May Zabaneh breaks down PayPal’s move into stablecoins with PYUSD and why it matters for financial inclusion. We explore how PYUSD could lower costs for cross-border payments, de...

7 Marras 202542min

Why Yat Siu Believes Altcoins Will Surpass Bitcoin

Why Yat Siu Believes Altcoins Will Surpass Bitcoin

In Web3, we find ourselves in an age of digital phantoms, a "click-farm" era where identity is flimsy and easily fabricated. But what if reputation could be real, portable, and valuable? Animoca Brand...

21 Loka 20251h 1min

The AI CEO Era: Breaking Build Bottlenecks with Vibe Coding | Ahmad Shadid

The AI CEO Era: Breaking Build Bottlenecks with Vibe Coding | Ahmad Shadid

In this episode of The Defiant Podcast, Vinny sits down with Ahmad Shadid—former quant trader turned founder—who redirected the 2022 GPU crunch into a decentralized GPU network and now leads a bold pu...

17 Loka 202547min