#205: How To Be "The Full Package" 6 Figure Creative | With Toby Lloyd

If you ever want to break 6 figures as a freelancer (or whatever your goal is), let me ask you something important... Are you running your business (and life) like a 6 figure creative? Most people think they can keep acting like a 4 or 5-figure freelancer and that eventually (with enough hard work and perseverance), you'll somehow break that elusive 6-figure goal. The reality is that you have to BE a 6 figure creative before you can earn 6 figures. Confused? Here's what I mean... Every 6 Figure Creative I know has these characteristics: They're intentional in their personal life and business. They have specific goals AND take consistent actions working towards those goals They let opportunity and possibility drive their decisions instead of fear and self-doubt. They're not afraid to show the world exactly who they are and are not. The thing that most people don't understand is that these other 6 Figure Creatives already had these qualities and characteristics before they ever cracked 6 figures. You are the same. Until you have the qualities and characteristics of a 6 figure creative, you will not crack that number (or whatever number you're trying to reach). Our guest in this week's interview is the perfect example of someone who has all of these qualities. Toby Lloyd has been a freelancer for the past 15 years, and he's put a lot of care and intention into being the type of person he needed to be in order to be successful. Toby's results speak for themselves. If you want to learn what "the full package" looks like as a true 6 Figure Creative, this interview is for you. In this episode you’ll discover: How Toby Lloyd transitioned from a full-time job in the film industry to a 6-figure home studio owner Using competitions to create awareness for your business Qualifying leads to make sure you're the best fit for the project Why you need to get leads first and then focus on growth The mindset of a good producer How to nurture long-term relationships with your clients Using flat-rate pricing to keep artists at ease in the studio The difference between a Kiwi accent and an Aussie accent For full show notes, visit https://6figurecreative.com/205