#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series
6 Figure Creative16 Heinä 2024

#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients. While the idea is simple, our freelance community seems to be deathly allergic to client acquisition. I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative. Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow. The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you. If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle. In this episode you’ll discover: Why people will never hire you if they don't know you How to build trust with potential customers When it's time to be yourself How dating and business are closely related Why Mark is was more of a ladies' man than Brian How adding value in the long term sets you up for success Why our "comfort zone" is holding us back Why we need to be ourselves and not be afraid of alienating some people How appealing to everyone is a bad thing for our businesses For full show notes, visit https://6figurecreative.com/317

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#368: BANT For Freelancers | The Secret BS Detector For Bad Leads

#368: BANT For Freelancers | The Secret BS Detector For Bad Leads

Ever hop on a discovery call… Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah...

24 Kesä 202527min

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly l...

17 Kesä 202524min

#366: Stop Pricing Like A Big Dumb Stupid Idiot

#366: Stop Pricing Like A Big Dumb Stupid Idiot

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All y...

10 Kesä 202526min

#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot

#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot

You ever say things like… "Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were ...

3 Kesä 202524min

#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox

#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox

Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"? If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory,...

27 Touko 202518min

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

Ever been to a spa?   You get a menu with 12 fancy options… and no idea which one you actually need.   Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Exp...

20 Touko 202518min

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

Most freelancers aren’t selling to strangers. They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth ...

13 Touko 202537min

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

One of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awe...

6 Touko 202520min

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