#327: Mastering The Art Of Self-Promotion | The Lead Generation Series
6 Figure Creative10 Syys 2024

#327: Mastering The Art Of Self-Promotion | The Lead Generation Series

Raise your hand if you suck at self-promotion... 🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively. If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️) For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns. That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception? At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion. So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste. By the end of it, you'll be armed with the tools to make your freelance business self-sustaining. In this episode you’ll discover: Why your lead magnets aren't working The six types of traffic The "core four" types of marketing Brian uses Using earned media to grow relationships Why only 3% of your audience is ready to purchase from you right now How hackers make money with stolen ad accounts Demand creation vs. demand harvesting Harnessing referrals and word-of-mouth marketing Using a referral circle to help fellow freelancers How to get a plan for your lead generation efforts For full show notes, visit https://6figurecreative.com/327

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#368: BANT For Freelancers | The Secret BS Detector For Bad Leads

#368: BANT For Freelancers | The Secret BS Detector For Bad Leads

Ever hop on a discovery call… Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah...

24 Kesä 202527min

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly l...

17 Kesä 202524min

#366: Stop Pricing Like A Big Dumb Stupid Idiot

#366: Stop Pricing Like A Big Dumb Stupid Idiot

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All y...

10 Kesä 202526min

#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot

#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot

You ever say things like… "Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were ...

3 Kesä 202524min

#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox

#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox

Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"? If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory,...

27 Touko 202518min

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

Ever been to a spa?   You get a menu with 12 fancy options… and no idea which one you actually need.   Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Exp...

20 Touko 202518min

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

Most freelancers aren’t selling to strangers. They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth ...

13 Touko 202537min

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

One of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awe...

6 Touko 202520min

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