The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

This week, we're talking to Mark Lowyns, creative director at Orlando City, SC, and Orlando Pride and co-founder of Fly Nowhere, as well as being an American football culture connoisseur. Mark talks about the emergence of soccer culture in the US during the 80s and his own introduction to it before he made it his career. Mark covers the relationship soccer has with music and fashion, including looking to the future to predict where soccer as a creative outlet is going next.

Jaksot(100)

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament. Tom and Alex try their b...

15 Heinä 202437min

Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs

Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering c...

3 Heinä 202425min

Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation

Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media. Mike and Ma...

19 Kesä 202441min

Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders...

6 Kesä 202430min

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in t...

22 Touko 202425min

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugb...

15 Touko 202430min

Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footba...

1 Touko 202433min

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy. With gue...

17 Huhti 202426min

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