Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand

Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand

On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of Indivisa (Footballco's women's football brand) taking over from our regular host, Alex Manby, Morgan speaks to Jane about preparations for this summer's tournament, from the bid process to how it is they're reaching fans in the UK and US. Morgan and Jane also discuss the legacy of the 2022 Women's Euro and how Australia's own identity is coming through in its marketing. Want to know more about women’s football? We, along with our women’s football brand Indivisa we have released our Women's Football Fandom 2023 report. Covering ten territories and surveying more than 2,000 fans, the report provides insight into who is really watching women's football, why they watch, and how brands and rights holders can reach them during this Summer's tournament. Download it now https://www.footballco.com/wwc-report The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.

Jaksot(100)

Hashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club

Hashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club

They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running the most modern non-league football club? We speak t...

31 Elo 202335min

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America an...

16 Elo 202332min

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta. Mike and Marco join us to discuss Juventus...

3 Elo 202327min

Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football

Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football

On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions. This panel focused on building brand partnerships in ...

19 Heinä 202328min

Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King

Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King

On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discuss the challenges of working with Diego and the uni...

5 Heinä 202334min

The Tabloids to Ted Lasso - How the media covers sexuality and gender in football

The Tabloids to Ted Lasso - How the media covers sexuality and gender in football

This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football. Our guest host for this show is Jon Holmes, a journa...

26 Kesä 202353min

Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football

Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football

On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, CBS, and a number of other broadcasters. Recently, P...

29 Touko 202336min

EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC

EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC

On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David could be considered presiding over the biggest piece of brand work seen in football for decades: the creation ...

15 Touko 202336min

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