Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta. Mike and Marco join us to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club! The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab.

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Mundial - The role of football magazines in a digital age

Mundial - The role of football magazines in a digital age

For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well...

16 Maalis 202235min

Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, t...

2 Maalis 202227min

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and s...

8 Helmi 202225min

Media.Monks - How brands can work with women’s football

Media.Monks - How brands can work with women’s football

We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and ma...

18 Tammi 202238min

Inter Milan - Rebranding the club for the digital age

Inter Milan - Rebranding the club for the digital age

We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of...

4 Tammi 202229min

Peter Crouch - Growing his brand and social media in football

Peter Crouch - Growing his brand and social media in football

Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a p...

14 Joulu 202124min

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...

8 Joulu 202136min

World Freestyle Football Association: -  Growing freestyle and its place in fan engagement with founder, Dan Wood

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as it...

17 Marras 202134min

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