Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America and the strategy behind the launch of its English-language social accounts. Carlos also explains their partnership with the record-breaking Warner Bros. film Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year.

Jaksot(99)

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and u...

25 Kesä 202533min

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy o...

11 Kesä 202548min

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the fu...

28 Touko 202543min

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and ...

14 Touko 202529min

FK Bodø/Glimt's International Marketing Manager on  the effect of Europa League success and marketing the most interesting club in Europe

FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe

On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to discuss the effect the Europa League has ha...

6 Touko 202528min

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company,  the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip features Footballco CEO Juan Delgago di...

29 Huhti 202518min

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's...

23 Huhti 202531min

Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning

Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports...

31 Maalis 202536min

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