Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content. With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.

Jaksot(99)

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America an...

16 Elo 202332min

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta. Mike and Marco join us to discuss Juventus...

3 Elo 202327min

Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football

Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football

On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions. This panel focused on building brand partnerships in ...

19 Heinä 202328min

Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King

Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King

On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discuss the challenges of working with Diego and the uni...

5 Heinä 202334min

The Tabloids to Ted Lasso - How the media covers sexuality and gender in football

The Tabloids to Ted Lasso - How the media covers sexuality and gender in football

This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football. Our guest host for this show is Jon Holmes, a journa...

26 Kesä 202353min

Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football

Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football

On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, CBS, and a number of other broadcasters. Recently, P...

29 Touko 202336min

EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC

EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC

On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David could be considered presiding over the biggest piece of brand work seen in football for decades: the creation ...

15 Touko 202336min

Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture

Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture

On this show, we're talking to James Ruth, chief marketing officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s like having Matthew McConaughey as a Ministe...

24 Huhti 202338min

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