M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.

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Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) ...

19 Maalis 202427min

Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has creat...

7 Maalis 202440min

Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A

Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A

This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well ...

28 Helmi 202442min

Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire...

14 Helmi 202442min

Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting...

31 Tammi 202418min

Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club)...

24 Tammi 202426min

Allianz - The inside story on Allianz's football and stadium sponsorship strategy

Allianz - The inside story on Allianz's football and stadium sponsorship strategy

We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for ...

10 Tammi 202432min

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities ...

13 Joulu 202332min

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