Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player bran...
26 Maalis 34min
How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the bigges...
12 Maalis 43min
What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, co...
3 Maalis 21min
The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for ...
17 Helmi 28min
Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Moh...
2 Helmi 45min
Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in ...
15 Tammi 28min
Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to...
27 Marras 202521min
Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolve...
13 Marras 202523min
