Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand. Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about the importance of the Basque identity with local fans and contrast that with the club’s growth in Japan after the signing of Takefusa Kubo in 2022. Also, with the club making it to the UEFA Champions League Round of 16, after topping their group, we find out how that’s helped the club’s growth and affected their future ambitions in European competition. You can find out more about Real Sociedad in the Outside The Box series with FedEx which profiles players, managers and clubs who do things differently... watch the full episode here: https://bit.ly/44RdeFd.

Jaksot(99)

Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footbal...

27 Loka 202534min

Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, includin...

10 Loka 202535min

Matt McKie - Stockport County and building community plus lessons from Manchester United

Matt McKie - Stockport County and building community plus lessons from Manchester United

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester Uni...

25 Syys 202537min

Colm Dillane AKA KidSuper: Football, fashion and creativity

Colm Dillane AKA KidSuper: Football, fashion and creativity

On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work. Col...

10 Syys 202523min

EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon

EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us ...

4 Syys 202517min

World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman

World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's recently published list of the best US...

13 Elo 202531min

How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton

How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture. Also...t...

30 Heinä 202531min

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in...

14 Heinä 202530min

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