Atlanta United - Creating soccer fan culture and engagement from the ground up
Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darre...
6 Huhti 202237min
Mundial - The role of football magazines in a digital age
For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well...
16 Maalis 202235min
Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus
On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, t...
2 Maalis 202227min
J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League
Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and s...
8 Helmi 202225min
Media.Monks - How brands can work with women’s football
We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and ma...
18 Tammi 202238min
Inter Milan - Rebranding the club for the digital age
We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of...
4 Tammi 202229min
Peter Crouch - Growing his brand and social media in football
Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a p...
14 Joulu 202124min
Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football
20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...
8 Joulu 202136min
