PIEdcast, a podcast from PIE23 Huhti 2020

04 - PIEdcast - Aaron Hockley of Tech Photo Guy with photography tips and tricks

The photography world has been upended a few times in the last couple of decades and with all professional photography on hiatus for the time being, we'll find out if this leads to another major change. What hasn't changed is that every business, from startup to corporation, needs to have images of their people, products, venues, and other resources. These photos end up on websites, social media, in print, at those things called conferences that we used to do, and elsewhere. Folks are going to notice the difference between an organization that has solid consistent imagery versus an outfit where you can tell that their visual brand was an afterthought.

What does photography and visual branding look like for a startup or other organization in 2020 and beyond? When should you hire a pro and when should you do it yourself? If you can afford the same gear as a pro, what else are they bringing to the table that you don't have? Should you invest in photography proactively, or react as you have a need for pictures? Let's talk about visual media and photography. And give you some tips and tricks on how to get the best photography out of your smartphone.

Join us for a mentor Q&A with Aaron Hockley of Hockley Photography and TechPhotoGuy.com. Aaron is a professional photographer with a background in the tech world; he's photographed quite a few Portland tech startups and organizations over the past 12 years. The Professional Photographers of America has recognized him as a Master of Photography and Photographic Craftsman, which means that he knows a thing or two (maybe even three!) about making and using effective images.

For the full hour-long conversation with Q&A, visit Photography, Visual Media, and Your Brand with Aaron Hockley of Tech Photo Guy.

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Jaksot(14)

13 - PIEdcast - Why experiment with the PIEdcast?

In this episode, the tables are turned, as PIE mentor in residence Kasey Jones interviews Rick Turoczy, cofounder and general manager of PIE, about the motivations behind experimenting with podcasting...

27 Touko 20207min

12 - PIEdcast - Leah Noble Davidson

During this pleasantly meandering conversation, Leah Noble Davidson — Chief Experience Officer at Because Human — and I will explore topics ranging from mobile phone hardware design to publishing poet...

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11 - PIEdcast - Shelly Bell, Black Girl Ventures

Named as one of Entrepreneur Magazine’s Top 100 Powerful Women in Business, Shelly Bell is a computer scientist, system disruptor and business strategist who moves ideas to profit while empowering peo...

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10 - PIEdcast - Elia Freedman on managing through a downturn

Please join us with a former founder who has seen the ups and downs of the economy for insights on what to suspect — and some guidance that may help you navigate this new normal. Elia Freedman was fou...

15 Touko 202014min

09 - PIEdcast - Working from home with Barrett Brooks, Cami Kaos, and Darren Buckner

With the onset of quarantine and social distancing, many of us have been settling into a somewhat surreal semblance of remote work. It doesn't feel quite right. But we're doing our best to fake it. An...

12 Touko 202025min

08 - PIEdcast - Nick Lambert, recovering startup founder

Everyone needs hobbies. And if you follow PIE mentor Nick Lambert on Instagram, you'll see that the pandemic has been a good time for him to reboot a few of them: music, cooking, ridiculous short film...

8 Touko 202011min

07 - PIEdcast - Saul Colt on Word of Mouth marketing

Join PIE and long time PIE mentor Saul Colt for an AMA (but we recommend that you tap into his Word of Mouth marketing genius). And please stay tuned to the end, when Saul provides some incredibly cre...

6 Touko 202016min

06 - PIEdcast - Sylvia Salazar on effectively using video and Instagram

Please join us for a Q&A session with PIE alum and mentor in residence Sylvia Salazar of Tono Latino, a media company that helps distill politics down to digestible chunks — with a special focus on in...

30 Huhti 202013min