Tanisha Raffiuddin - Concept Culture

Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set.

Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.

The conversation covers:

• How architecture skills can transfer into communications and brand work
• Why storytelling matters for built environment organisations
• How sustainability can shape positioning and communication
• What online marketing means for architecture-trained professionals
• How to build evidence for an alternative career route

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📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/tanisha-raffiuddinence-concept-culture/

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Chapters

• 00:00 Introduction to Tanisha Raffiuddin and Concept Culture
• 04:00 Alternative careers from architecture
• 10:00 Storytelling, brand and communications
• 16:00 Working across practice, journalism and sustainability
• 23:00 Why online marketing matters in the built environment
• 30:00 Tools, tips and creative process
• 37:00 Sustainability organisations and communication strategy
• 44:00 Women in Architecture, events and wider networks
• 51:00 Turning architecture skills into a broader career
• 56:00 Final advice for alternative paths