New Nordic Wave of Change27 Touko 2021

#6 Sanna Kärkkäinen - Making Rovaniemi the Second Most Visited City in Finland

Did you know Finland is one of the most beautiful places in the modern world?

Finland is abundant in beautiful lakes, deep woods, and lush forests surrounded by the Baltic sea. Among the 19 unique regions, Lapland is a magical place where the cold, snow-covered mountains and reindeer are just the thing to make your winter dreams come true.

Rovaniemi, the capital of Lapland and is Santa’s hometown. This town is home to some of the most iconic establishments in Lapland. Among them is Santa Claus Village, one of the most iconic attractions in Rovaniemi. In the summer, the forests and hillsides around Santavaara beckon offer spectacular views of the city below.

In the winter, experience magical snow and ice on the land. This season snowfalls make for spectacular photo opportunities. Ride a reindeer-drawn sled with a group of huskies to meet the Big Guy!

Santa Claus Village features a variety of modern and unique accommodation options, including aurora igloos. There are also numerous restaurants and shops nearby where youngsters and parents can enjoy many activities such as sledding and ice-skating.

About Our Guest: Sanna Kärkkäinen

Sanna Kärkkäinen is the CEO of Visit Rovaniemi, a local tourist board of the Rovaniemi region in Lapland, Finland. She is a long-standing professional in tourism marketing with an astonishing entrepreneurial background.

Sanna has a background in voice communication, tourism and a degree in business administration from the University of Jyväskylä. 30 years ago, Sanna started her summer jobs in the South of Finland, working as a travel advisor. There, her love for tourism and marketing burned brighter. She moved to Rovaniemi 10 years ago and saw the potential of tourism in Rovaniemi.

Today, Sanna has transformed Rovaniemi’s tourism. Her goal is to develop and export tourism in Lapland and Finland to higher quality and sustainable tourism.

In this episode, we talked about:

About Rovaniemi, where’s Santa’s from (0:45-11:57)

Why is Rovaniemi The Heart of Tourism? (12:30-14:01)

The status of Rovaniemi & entrepreneurial mindset during the pandemic (14:14-30:32)

When is the time to visit the beauty of Rovaniemi? (31:02-41:15)

Why are Arctic products so sought after? (42:30-45:38)

Showcasing Rovaniemi, a sustainable and eco-friendly city (46:12-50:02)

Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Sanna:

LinkedIn
https://www.linkedin.com/in/sanna-k%C3%A4rkk%C3%A4inen-a0382539/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(12)

#12 Peter Vesterbacka - Encouraging Finnish Innovation & Developing Talents

Did you know Finland has a population of about 0.07% of the world's population? Yes, we all know Finland is a small country. However, it’s a small, but a mighty country with a bright future. The digit...

22 Joulu 202150min

#11 Sam Leijonanmieli - Understanding Togetherness & Strengthening The Nordic Countryside

Our community influences every element of our life. We have communities in our municipalities, countries, countrysides, and overall, as Nordic people- we are a community ourselves.The point is: We are...

2 Joulu 202153min

#10 Petri Nyländen - Future of CBD in the Nordics

There are tons of questions about CBD. In the past, anything related to Marijuana is called “taboo”. However, with the world advancing in technology and modern education, we can learn and discuss CBD ...

24 Kesä 202156min

#9 Henrik Dettmann - Success Through Leadership and Teamwork

Why leadership and teamwork lead to success? Teamwork and leadership are very important factors that a team needs to implement to reach its goals and reach its mission.It seems like leaders have all t...

17 Kesä 202148min

#8 Anne Kukkohovi - How To Follow Your Heart, Be Brave, And Stay Curious?

What is holistic beauty?Holistic beauty is about more than just the skin or the body. Beauty is defined by the overall well-being of the body. This is not a set of standards or a specific way of doing...

9 Kesä 202153min

#7 Joonas Kylliäinen - What Makes a Successful Marketing Agency in 2021?

What is a creative agency?A creative agency helps clients develop a brand strategy that fits their company's core values. They then create graphic designs and content that communicate these values to ...

2 Kesä 202150min

#5 Monika Liikamaa - How to Build Groundbreaking Sustainable Business Solutions with Nordic Superpowers?

Did you ever wonder where hard work would take you?Life is hard. It is cruel and can only bring you to superficial places. But, what if I told you that youcan change all that with ambition? Yes, that'...

10 Touko 20211h