Insides [Intuition Series #10]

Insides [Intuition Series #10]

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(220)

Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author

Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author

🟢  Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps righ...

6 Kesä 202448min

Bonus - How Stories Happen #1 - Andrew Davis, Keynote Speaker

Bonus - How Stories Happen #1 - Andrew Davis, Keynote Speaker

🟢  Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps righ...

6 Touko 202450min

Keep Making What Matters | Follow My New Show, How Stories Happen

Keep Making What Matters | Follow My New Show, How Stories Happen

Find and follow How Stories Happen in your favorite podcast player, or visit howstorieshappen.com to learn more about the show and find the appropriate link for you.Every episode of the show, we’re di...

29 Maalis 202424min

Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the r...

26 Helmi 202449min

How to Find Great Stories

How to Find Great Stories

As Ira Glass said, "Great stories happen to those who can tell them." This idea says everything we need to know to develop stronger stories in our work, so we can stand out easier and resonate deeper....

7 Helmi 202416min

The Difference Between Forgettable and Favorite

The Difference Between Forgettable and Favorite

The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work.What does it look like when an organizatio...

29 Tammi 202454min

Be Honest | One-Shot #26

Be Honest | One-Shot #26

No matter your craft, when you develop an idea, a project, or a key moment within a piece, the power of what you're sharing tends to start with the same question:Can you be more honest with yourself?I...

18 Tammi 202416min

Create to Find Your Answers (Overcoming the Gap)

Create to Find Your Answers (Overcoming the Gap)

We want to make things that matter. To our careers, companies, and communities. When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right n...

10 Tammi 202438min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-ammattipodcast
rahapuhetta
rss-sami-miettinen-neuvottelija
rss-rahamania
pari-sanaa-lastensuojelusta
oppimisen-psykologia
pomojen-suusta
rss-hikipaja
rss-startup-ministerio
rss-inderes
rss-vaikuttavan-opettajan-vierella
rss-karon-grilli
rss-muutoksenanatomiaa-podcast
kasvun-kipuja