The Soft Power of Muppets
Big World1 Marras 2018

The Soft Power of Muppets

Generations of Americans grew up in front of Sesame Street, but it might surprise you to learn that children all around the world are reciting “Rubber Ducky,” too – in many different languages and alongside characters we’ve never seen. In this episode Professor Moland joins us to discuss just how Nigeria’s Sesame Square presents a unique case study for the soft power of educational programming abroad, including what the United States hopes to gain by funding the program (03:57) and how the history of Nigeria’s educational infrastructure influences viewership (06:02). Learn how Big Bird is breaking down barriers and unifying Nigerian identities (15:09) while actively combating extremism amid kidnappings by the terrorist organization Boko Haram (17:14). Also, find out how the revolutionary program is tackling country-specific sensitivities and challenges with local Muppets like the HIV-positive Kami (20:05). We ask Moland about the peace education policies she would implement to help combat conflict in our “Take Five” segment (08:31), and we learn to understand more about the nuances of identity, including how they help and hinder othering.

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