How Email Marketing Can Help You Grow Your Podcast

You're all set up with your microphone, headphones, and hosting software. You're creating awesome podcast content. People will listen to you because of that, right? Unfortunately, no.

In the past year, podcasters have added 10.5 million new episodes to 150,000 new shows, bringing the total to 700,000 active podcasts with 29 million episodes.

Competition is fierce, and you have your work cut out for you to compete with the best podcasts. But you can do it. And email can help.

There are a few essential email marketing methods you need to get familiar with in order to actually see results. This article will give you a complete, step-by-step guide to how you can ensure your podcast succeeds with an effective email marketing strategy and tactics.

But first, we'll dive into why this channel is important piece to your podcast marketing strategy.

Why Email Marketing?

It's simple. Email marketing works.Between $32 and $44 is made for every $1 spent on email marketing (depending on who you ask).

49% of consumers say they're happy to receive promotional emails from the companies they like at least once a week.

To make matters even better, 73% of millennials say email is their preferred business communication platform, and it's the preferred platform compared to post, social media, texting, or phone calls:

The majority of respondents preferred to receive B2C communications via email.

There were 281.1 billion emails sent and received each day in 2018. By 2022, email experts anticipate that number to hit 333.2 billion.

To stand out as a podcaster who effectively drives listeners and customers with email marketing, you have to do it well.

How To Build An Email Marketing Strategy

Email marketing has its own set of tactics and best practices that differentiate it from social media or paid advertising. Building a subscriber bases asks more from the user than just clicking on an ad. Ahead, we've laid out the essential steps to start building your list and effectively marketing your podcast.

Step 1: Build an email list for your podcast

Lead generation, or email list building, is often a full-time job for a marketer who provides professional marketing services.

So you can do it all while creating great podcast content, here are...