Effective Podcast Promotion Strategies

In this our 6th episode of the Audience podcast we dive into the tactics you can use to broaden your listenership through better promoting your podcast.

Promoting your podcast comes down to finding new ways to reach prospective listeners outside of your existing audience circle.

Effective podcast promotion starts with knowing your ideal listener and the places where you can connect with them, and then building the systems and practices to connect with people in those communities every time you publish a new episode.

Resources Mentioned:

• Audience Persona Worksheet
• Podcast Promotion blog post
• YouTube Republishing
• Headliner Audiograms
• Podcasting Directories To Submit Your Show To
• Email Marketing for Podcasters

Episode Transcript

Speaker 1 00:05 Welcome to audience. I’m your host Craig Hewitt from Castos. Here we uncover it the best tactics, strategies and plans you can use to grow your podcast from zero to a meaningful and impactful marketing asset for your brand. Here with audience, we’re using ourselves as kind of a crash test dummy to build a podcast from scratch, literally zero listeners just a month ago to a meaningful and impactful podcast and marketing tool for our brand Costos and today we’re going to be talking all about promotion of your podcast. We’ve covered a lot of the kind of nuts and bolts in the basis of what constitutes a good podcast here in the first six episodes. Covered a lot about storytelling and creating interesting and meaningful content that’s share worthy with your audience and other. We’ve covered that and the basics of how to get started. Podcasting and some of our first two episodes. We’re going to talk all about podcasts for promotion today.
Speaker 1 01:08 If you do a quick search for how to podcast on Google, you’ll find a lot of content out there about how to get started and rightfully so. This is a big barrier for a lot of folks. You know what podcasting microphone to use. What the heck is an RSS feed, where to host your files, how to submit to places like Apple podcast and Spotify. But a lot of the resource out there really stopped there and, and don’t talk about how to promote your podcast and how to grow your audience. And that’s really what this show is all about. A bit of fair warning here. This is a super tactical and practical episode. So, uh, if you’re, if you’re on the go, uh, you’ll probably want to come back and catch the show notes for this episode. We also reference one of our blog posts in here.
Speaker 1 01:50 That is a really good resource too. It’s going to give you a checklist of exactly how to, how we like to promote a podcast episode. We’re going to run through some of our favorite tactics and strategies, but first, I think from a very high level, it’s important to think about the two. We call them pillars of what makes a successful podcast. And the first is really high quality content. That’s the reason we spent two of our early interviews talking with subject matter experts in this field. The first talking about effective storytelling and creating that arc of a story that makes your podcast content interesting and people want to follow along with. And then we followed up with somebody who’s really an expert in kind of creating y...