Niche Podcasting and Learning to Love (work) Again
Audience12 Touko 2022

Niche Podcasting and Learning to Love (work) Again

Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well.

But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry.

Resources:

Listen to Black Women Pharmacists

Read Ijeoma’s GoodRX Article

goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy

Connect With Ijeoma on LinkedIn

A Better Way to Monetize Your Podcast

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