Interview: British Airways CEO Alex Cruz

Interview: British Airways CEO Alex Cruz

The Skift Airline Weekly Lounge returns with an exclusive interview with British Airways CEO Alex Cruz. Since taking over as CEO and chairman of British Airways in 2016, Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights. But Cruz, speaking at Skift Forum Europe in London on April 30, 2019, said the changes were necessary in turning the carrier into a more customer-focused airline as well as one that is much more financially stable. “When we started this new phase of British Airways, there were many decisions to be taken with regards to the direction of the company, and some of those decisions that were made early on were indeed probably less welcome than others,” Cruz said.

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Airline Weekly Lounge Episode 8: Africa's Biggest Airline?

Airline Weekly Lounge Episode 8: Africa's Biggest Airline?

Ethiopian Airlines is growing aggressively—and apparently profitably—while other African carriers are struggling. The airline’s centralized location seems to give it a big advantage over other African...

23 Syys 201522min

Airline Weekly Lounge Episode 7: Checkmate for United? Not Quite

Airline Weekly Lounge Episode 7: Checkmate for United? Not Quite

Can United Airlines’ new CEO overcome the carrier’s inherent challenges? United is big, powerful and, at the moment, very profitable. But it’s also underperforming Delta and American. When United and ...

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Airline Weekly Lounge Episode 5: Cold Comfort in Canada

Airline Weekly Lounge Episode 5: Cold Comfort in Canada

Canada may be a cold place, but right now its two major airlines are cruising along with comfortable profit margins. Still, what we’re seeing from WestJet and Air Canada is a far cry from what U.S. ca...

18 Elo 201520min

Airline Weekly Lounge Episode 4: The Wild, Wild Eastern Market

Airline Weekly Lounge Episode 4: The Wild, Wild Eastern Market

The creditors of bankrupt Skymark Airlines chose All Nippon Airways (ANA) as its equity partner going forward. This of course leaves Delta—again!—without a dance partner in Asia. With that news, we ta...

12 Elo 201523min

Airline Weekly Lounge Episode 3: The European Earnings Picture Is Complicated

Airline Weekly Lounge Episode 3: The European Earnings Picture Is Complicated

With most European airlines having now reported second-quarter earnings, the picture is filling in. But it’s a mosaic—not a portrait. Some carriers did well. Some did lousy. One thing we learned from ...

5 Elo 201524min

Airline Weekly Lounge Episode 2: Postcards from the Hedge

Airline Weekly Lounge Episode 2: Postcards from the Hedge

American Airlines doesn’t hedge its jet fuel, and now it’s enjoying the fruits of that somewhat contrarian strategy. Is AA onto something here? Is fuel hedging a smart play? Will other airlines mimic ...

29 Heinä 201523min

Airline Weekly Lounge Episode 1: Can It Get Any Better?

Airline Weekly Lounge Episode 1: Can It Get Any Better?

Our inaugural episode of the Airline Weekly Lounge went live today. Within it, Seth Kaplan and I discuss this golden age for U.S. aviation. Can profits get any better? Along those lines, Delta reporte...

22 Heinä 201525min

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