Inside HubSpot12 Loka 2023

Preparing For Global Expansion: The Strategies and Frameworks You Need to Win in New Markets

Global expansion is often the next step in a brand’s story to unlocking future growth. But how should business leaders think about which market to expand into next, and when? Jeetu Mahtani was HubSpot's SVP of Sales and Managing Director of International, leading HubSpot's global expansion into new markets throughout APAC and EMEA. In 2013, Jeetu played a pivotal role in launching HubSpot’s first international office. Fast forward to 2023, and HubSpot has established 12 offices and services customers from over 120 countries across the globe. Jeetu details how HubSpot made decisions to go international including his framework for knowing when your organisation is ready to enter a new market, the different GTM options to consider, and the metrics you should care about when you land. Jeetu also shares his passion for establishing a local culture and why (and how) setting teams up for success is critical to the long term success of the regional business. Bookmarks: (8:48) Jeetu's framework for assessing new markets (17:54) GTM strategy (20:11) Foundational elements to get right (32:30) Important metrics (33:35) Jeetu's top 3 lessons Helpful Resources: Jeetu's International Framework HubSpot Blog: The HubSpot Culture Code, Creating a Culture We Love HubSpot APAC Report: Building Winning Regional Marketing Teams HubSpot Blog: Customer Acquisition Cost: How to Calculate CAC [+Benchmarks and Formulas to Know HubSpot Blog: What is a Good LTV to CAC Ratio?

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Driving $1.7 Billion in Annual Sales: Strategies From a Global Leader

Want to learn how a global company drives $1.7billion in annual revenue? In this episode we talk to HubSpot's Chief Sales Officer, Christian Kinnear, who shares how HubSpot approached its global sales...

22 Loka 202343min

The B2B Event Playbook: How INBOUND Scaled from 3K to 100K Hybrid Attendees

B2B events often get a bad rap for being boring, board-room style conferences. So what is it that makes for an exceptional B2B event, and how do brands balance the attendee experience while also drivi...

16 Loka 202341min

Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams

It's no secret sales and marketing teams have traditionally felt tension. Sales' point of view is that marketing isn't generating enough leads, and marketers feels like sales aren't working those lead...

1 Loka 202312min

The Power of Free Content: Harnessing the Inbound Methodology to Drive Business Growth

HubSpot's inbound methodology has changed the game in marketing, it's all about creating free content your prospects love to attract leads and drive brand engagement. HubSpot's Senior Vice President o...

24 Syys 202340min

The Rise, Role and Responsibilities of the Chief Customer Officer

99% of marketing decision makers in Australia and Singapore have shifted strategies to meet higher customer expectations. The role of Chief Customer Officer (CCO) is one that Aussie brands like Xero, ...

17 Syys 202335min

Bonus: How to Experiment with Email Marketing and the AI Trends to Watch

Email is a channel marketers rely on everyday to communicate with their audience. But it's increasingly over-used and that can mean effectiveness suffers. In this bonus episode, we dive into how to fr...

10 Syys 202314min

Driving Success: Creating an Award Winning Culture and How to Thrive in a Hybrid Work Environment

Company culture is an organisation's most powerful advantage. But what makes up culture? How can organisations develop their culture to be their most important asset? Katie Burke, HubSpot's Chief Peop...

3 Syys 202348min