🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.Companies are embracing mascots again … Jake From State Farm just beat the Kardashians. Costco’s one weakn...
21 Huhti 202522min
🐣 Peeps: A Backroom Marshmallow Mystery
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT He...
18 Huhti 202541min
👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.
Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just stopped selling us Rare Earth Metals… We call it the Acupuncture Needle Strategy.Say hello to “Nepo-pr...
17 Huhti 202522min
📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.
Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of Coachella ticket sales were payment plans… it’s not buy-now-pay-later, it’s pay-now-party-later.Netflix...
16 Huhti 202522min
🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.
Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Moleskine’s journals are thriving despite the digital age… because they created a Gen Z Board.Will Instagr...
15 Huhti 202521min
👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.
Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”Trump’s...
14 Huhti 202521min
🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.
Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just sold to its Italian cousin Prada at ½ price… because time kills all deals.Nick just got his 1st colon...
11 Huhti 202522min
💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.
Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters golf tourney begins today… but the real strategy is in the $1.50 sandwiches.Harry’s Razors filed to I...
10 Huhti 202522min
