Ep 11: Navigating Growth with Saher Ghattas⁠

Ep 11: Navigating Growth with Saher Ghattas⁠

In this podcast episode, Saher Ghattas, SVP North American Sales Leader of DataStealth, shares his journey and insights on go-to-market (GTM) alignments.

He discusses the challenges and different frameworks for GTM alignments, emphasizing the importance of driving impact and value for customers at each stage of their journey.

Saher also explores the freemium model and strategies for encouraging conversion, as well as analyzing churn and ensuring a smooth handoff between sales and customer success teams.

He highlights the role of a Chief Customer Officer and offers advice for leaders on team growth and GTM alignments. Finally, he discusses compensation plans and shares his thoughts on the trends and forecast for 2024.


Takeaways

  • GTM alignments require leaders to understand the different frameworks and choose the one that best suits their organization's growth and maturity.
  • Driving impact and value for customers at each stage of their journey is crucial for success.
  • Analyzing churn and ensuring a smooth handoff between sales and customer success teams can help improve customer retention.
  • The role of a Chief Customer Officer is becoming increasingly important in organizations.
  • Leaders should prioritize self-care and remember that they are human, making mistakes is okay.

Connect with Saher Ghattas

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Ep 18: How to Start Building Your Digital CS Function with Holly Goodliffe

Ep 18: How to Start Building Your Digital CS Function with Holly Goodliffe

In this episode, host Emma Lo chats with Holly Goodliffe, a Digital Customer Success expert who’s built Digital CS functions at Adobe and other top SaaS companies. Holly breaks down the essentials of...

4 Joulu 202440min

Ep 17: Unlocking Digital Customer Success with Lukas Alexander

Ep 17: Unlocking Digital Customer Success with Lukas Alexander

In this insightful episode, host Elizabeth Italiano sits down with Lukas Alexander, VP of Customer Success at ChurnZero, to explore the best practices and strategies for building and executing a succe...

2 Syys 202439min

Ep 16: The Impact of Customer Marketing and Education on Business Growth with Kristine Kukich and Shannon Howard

Ep 16: The Impact of Customer Marketing and Education on Business Growth with Kristine Kukich and Shannon Howard

In this episode, host Emma Lo chats with Kristine Kukich, the Training Shepherd, and Shannon Howard, Director of Content and Customer Marketing at Intellum. They explore the crucial role of customer ...

25 Elo 202437min

Ep 15: Leveraging Customer Success for a Stronger Go-To-Market Strategy with Peter Armaly

Ep 15: Leveraging Customer Success for a Stronger Go-To-Market Strategy with Peter Armaly

In this episode of "Spotlight by CS In Focus," host Emma and co-host Elizabeth Italiano from What Not To Do engage in a thought-provoking conversation with Peter Armaly, author of Mastering Customer S...

14 Heinä 202437min

Ep 13: Mastering Team Leadership in Tech Startups with Star Hofer

Ep 13: Mastering Team Leadership in Tech Startups with Star Hofer

Join us on the "Spotlight: CS in Focus" podcast, where Star Hofer, COO of AKA Media and a seasoned leader in the tech startup sector, shares her profound insights on building effective customer succes...

12 Touko 202435min

Ep 14: Embracing Radical Candor with Ryan Lazar of Qualtrics

Ep 14: Embracing Radical Candor with Ryan Lazar of Qualtrics

Dive into our latest "CS in Focus" episode where we sit down with Ryan Lazar, a seasoned leader who's steering the helm at Qualtrics Canada. Ryan brings a unique blend of engineering prowess and sal...

6 Touko 202436min

Ep 12: Improv Meets Tech: Unscripted Success in Customer Relations with Katie Clark

Ep 12: Improv Meets Tech: Unscripted Success in Customer Relations with Katie Clark

Dive into our conversation with Katie Clark, Manager of Implementation at Pocket Health, hosted by Emma. Katie’s journey from improv theater to customer success shines a light on adaptability, clear c...

12 Maalis 202427min

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