How Marketers Can Deliver Profitable Growth by Doing More With Less
Gartner ThinkCast13 Kesä 2023

How Marketers Can Deliver Profitable Growth by Doing More With Less

In Gartner's most recent CMO Spend and Strategy Survey, 75% of marketing leaders said they feel pressured to do more with fewer resources. With economic headwinds, the rise of generative AI and a new focus on marginal growth, many CMOs and their teams are taking on increased responsibilities to show their value. But more is not always more when it comes to engaging with customers through digital marketing.

In this opening keynote from the Gartner Marketing Symposium/Xpo™ 2023 conference, Gartner VP Analysts Lizzy Foo Kune and Carlos Guerrero explain how marketers have used productivity and responsibility to shield themselves and their departments from budget scrutiny. However, there is a better system for marketers to show value and deliver growth: catalytic marketing. This new and meaningful way to engage with customers delivers profitable growth without always feeling the need to do more.



Dig Deeper:

Watch now: Marketing's New Directive: Resist the Tyranny of More

https://bit.ly/3P2hNH3

Register now: Gartner Marketing Symposium/Xpo 2024

https://gtnr.it/42SS0Wd

Download now: The State of Marketing Budget and Strategy in 2023

https://gtnr.it/3CmaTF5

Jaksot(291)

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

Managers are stretched thin, but remain the most powerful voice for employee trust. In this episode of ThinkCast, Gartner VP Analyst Alexandra Earl introduces the 4 C's of Manager Communication Compet...

28 Huhti 18min

AI After the Hype: Why Scaling Value Means Quitting More

AI After the Hype: Why Scaling Value Means Quitting More

AI hype hasn't disappeared, but patience has.  In this episode of ThinkCast, recorded from the Gartner CIO Leadership Forum Opening Keynote, Gartner VP Analyst Tori Paulman breaks down why many AI ini...

21 Huhti 25min

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

AI is now everywhere, but trust is breaking down just as fast. As synthetic content floods our feeds and workflows, leaders face a new question: when does AI help, and when does it quietly undermine c...

14 Huhti 24min

The AI Upskill Most Teams Are Overlooking

The AI Upskill Most Teams Are Overlooking

Most AI initiatives don't fail because the technology is wrong; they fail because the humans around it stop thinking as carefully as they used to. In this episode of ThinkCast, recorded from a live se...

7 Huhti 31min

Human Moments That Matter in an AI‑Driven Customer Experience

Human Moments That Matter in an AI‑Driven Customer Experience

AI can answer faster, personalize at scale, and automate entire customer journeys, but it can't make someone feel seen. In this episode of ThinkCast, recorded from a live session at Gartner CIO Leader...

31 Maalis 24min

How AI Really Thinks — and Why It Hallucinates

How AI Really Thinks — and Why It Hallucinates

In this episode of ThinkCast, we explore one of the most persistent — and evolving — challenges with AI: hallucinations. Gartner Chief of Research Chris Howard breaks down what hallucinations really a...

24 Maalis 13min

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

Most organizations don't have an AI problem — they have a human readiness problem. Despite massive investment and accelerating adoption, most AI initiatives are falling short of real business impact. ...

17 Maalis 19min

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

How should software engineering evolve for the age of AI? As organizations rush to weave GenAI and agentic AI into every product and workflow, engineering teams face a new reality: you can't scale AI ...

10 Maalis 17min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta