Marketing holdovers with few blockbusters hitting the big screen
Behind the Screens23 Tammi 2024

Marketing holdovers with few blockbusters hitting the big screen

Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases.


Topics and times:

  • Weekend box office compared to previous years - 0:16
  • Box office overview - 1:40
  • I.S.S. audience analysis - 3:46
  • I.S.S. and holdover marketing recommendations - 6:13
  • What’s coming next week? - 8:44
  • Vista Group Customer Conference - 10:23


Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter


Box Office Overview:

  • Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.
  • The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.
  • Wonka held 3rd position with $6.4M domestically.
  • Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.
  • Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(243)

Highlights from CineEurope, Supergirl, and Minions & Monsters

Highlights from CineEurope, Supergirl, and Minions & Monsters

Lauren and Simon join us fresh from CineEurope to give us their highlights from the event.Supergirl didn't quite stick the landing we hoped for at the box office, but we break down the audience to see...

30 Kesä 14min

Breaking records with Toy Story 5

Breaking records with Toy Story 5

Toy Story 5 broke records for the franchise with its box office debut this past weekend. Join us as Matthew and Simon examine the generational growth of Toy Story audiences, before turning their atten...

23 Kesä 14min

What Disclosure Day and Toy Story 5 have in common

What Disclosure Day and Toy Story 5 have in common

Spielberg's Disclosure Day certainly impressed our hosts, but how did it fare with wider audiences this past weekend? Matthew and Lauren bring us all the numbers from the box office and the audience, ...

16 Kesä 18min

Scary Movie, He-Man, and impressions of Disclosure Day

Scary Movie, He-Man, and impressions of Disclosure Day

Scary Movie brought large-scale comedy success to the big screen this past weekend. Our hosts take us through the box office, audiences, and insights for Scary Movie and Masters of the Universe this w...

9 Kesä 21min

Behind the Backrooms, Scary Movie, and Masters of the Universe

Behind the Backrooms, Scary Movie, and Masters of the Universe

Backrooms captivated audiences around the world with an incredible opening weekend. Matthew and Simon are digging into the data to bring us the audience and insights from A24's stunning liminal horror...

2 Kesä 20min

The Mandalorian and Grogu, Obsession, and Backrooms pre-sales

The Mandalorian and Grogu, Obsession, and Backrooms pre-sales

Star Wars returned to the big screen after six years with The Mandalorian and Grogu and our hosts took a look at the movie's reception and the opportunities that exist to extend both audiences and rev...

27 Touko 18min

How The Mandalorian and Grogu is shaping up in pre-sales

How The Mandalorian and Grogu is shaping up in pre-sales

Star Wars is coming back to the big screen after six years with The Mandalorian and Grogu. Our equally loveable duo of hosts take us through how pre-sales and audiences are shaping up for the new bloc...

19 Touko 17min

Mortal Kombat II, The Sheep Detectives, and Billie Eilish

Mortal Kombat II, The Sheep Detectives, and Billie Eilish

Lauren and Simon are our dynamic duo this week, bringing us deep insights from across the box office and audience analysis for Mortal Kombat II, The Sheep Detectives, and Billie Eilish - Hit Me Hard A...

12 Touko 14min