How did Memorial Day disappoint? Furiosa marketing recommendations
Behind the Screens29 Touko 2024

How did Memorial Day disappoint? Furiosa marketing recommendations

With the Memorial Day weekend underperforming against expectations, we’re looking at what exhibitors can do to boost interest in Furiosa and Garfield with their movie marketing. Join us Behind the Screens as Matthew, Simon, and Ryan break down the box office and audiences for the titles, and give their thoughts on how cinemas might market them for greater attendance.


Topics and times:

  • Memorial Day box office comparison - 0:10
  • Furiosa box office overview - 2:01
  • Furiosa audience analysis - 3:20
  • Furiosa marketing recommendations - 4:25
  • Garfield box office overview - 8:06
  • Garfield audience analysis - 9:57
  • Critical reception - 12:26
  • Sight overview - 13:07
  • Box office roundup - 14:00
  • Next week - 14:35


Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


Box Office Overview:

  • Furiosa: A Mad Max Saga debuted to $32M domestically and $33M internationally, unfortunately short of predicted opening despite high audience and critical reception.
  • Garfield debuted domestically to $31.1M. Internationally, where it has been released in some markets previously, the title’s total sits at $66.3M, bringing the worldwide total over $100M.
  • IF grossed an additional $11.3M over the 3-day weekend, passing the $100M mark worldwide.
  • Ghostbusters: Frozen Empire passed $200M globally this past weekend.
  • Kingdom of the Planet of the Apes is fast approaching the $300M mark worldwide.

Jaksot(234)

Michael, and The Devil Wears Prada 2 pre-sales

Michael, and The Devil Wears Prada 2 pre-sales

With Michael dazzling the box office, our hosts are bringing all the insights across records, reception, box office results, audience composition, and the accuracy of their personal predictions. Then ...

28 Huhti 15min

CinemaCon highlights, The Mummy, and our predictions for Michael

CinemaCon highlights, The Mummy, and our predictions for Michael

Our hosts return after a week in Las Vegas to bring us their highlights from CinemaCon, from theatrical window commitments to an exciting summer line-up. Lee Cronin's The Mummy brought some interestin...

21 Huhti 14min

The Super Mario Galaxy Movie

The Super Mario Galaxy Movie

The Super Mario Galaxy Movie is the talk of the town this week, as our hosts dive deep into every element of the sequel, from box office results to production cost comparisons, audience analysis, and ...

7 Huhti 14min

Project Hail Mary continues to deliver!

Project Hail Mary continues to deliver!

Lauren Greene joins us again this week as we tackle the audience evolution of Project Hail Mary during its second week at #1 in the box office, and identify what opportunities there are to further exp...

31 Maalis 19min

Project Hail Mary

Project Hail Mary

With Project Hail Mary making an incredible impact at the box office this week, Matthew and Simon are taking a close look at everything that shaped up the stellar debut. Which audiences have yet to tu...

24 Maalis 16min

Reminders of Him, Undertone, and pre-sales for Project Hail Mary

Reminders of Him, Undertone, and pre-sales for Project Hail Mary

On the tail of the Oscars, our hosts look at the box office year-to-date this week. Join us to see how 2026 is shaping up so far, hear how Reminders of Him performed at the box office this weekend, an...

17 Maalis 15min

Hoppers and Hoovers

Hoppers and Hoovers

Hoppers exceeded expectations with an incredible opening weekend, making the biggest opening for an original animated title in nearly a decade. While The Bride! may have marked an end to a stream of #...

11 Maalis 14min

Behind the Screams

Behind the Screams

The latest instalment of Scream hit the big screens this weekend, with Scream 7 outperforming many expectations at the box office. Join our hosts as they go Behind the Screams on the horror title, and...

3 Maalis 15min