Ep. 2162 Michael Traverso | Masterclass US Wine Market With Barbara Fitzgerald
Italian Wine Podcast18 Marras 2024

Ep. 2162 Michael Traverso | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2162 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Michael Traverso, Vice President of Business Development at the iconic wine importer Wilson Daniels. In this episode Barbara and Michael discuss In this episode, Barbara talks to Michael about his insights working for a leading importer and wholesaler of high quality wines and spirits. They also dive deep into his experience in working with family-owned producers worldwide, especially Italy, and learn how this team really adapts to shifting market’s dynamics in maintaining the company’s commitment to long-term partnerships. More about today’s guest: Michael Traverso Michael Traverso serves as Vice President of Business Development at the iconic wine importer Wilson Daniels. Michael graduated with a Bachelor of Science, Business Administration & Marketing from University of Southern California, and earned a Sensory Evaluation of Wine Certificati on from University of California, Davis. Joining Wilson Daniels in 2016 as a Senior Brand Manager and Director of Italian Estates, Michael was instrumental in growing the Wilson Daniels Italian portfolio. He was rehired in 2021 as the Director of E-Commerce & Portfolio Development and was promoted to his current role as Vice President in 2022. A Sonoma County native, Michael’s passion for food and Italian culture began at a very young age while working at his family’s retail grocery store. Michael’s wide range of interests include cooking, collecting wine and rare whiskey, traveling, gardening, hiking, and swimming. He recently completed his Business Law Certification through Cornell University. Connect: Website: www.wilsondaniels.com Instagram: https://www.instagram.com/traversostyle/ LinkedIn: https://www.linkedin.com/in/traversomichael/ More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: www.instagram.com/aprilabottiglia LinkedIn: www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: www.instagram.com/italianwinepodcast/ Facebook: www.facebook.com/ItalianWinePodcast Twitter: www.twitter.com/itawinepodcast Tiktok: www.tiktok.com/@mammajumboshrimp LinkedIn: www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

In this episode, Monty Waldin meets Norbert Reinisch of the Braida winery in Piedmont. Together they unveil the history of the Bologna family, the evolution and charm of Braida’s barbera wines and their suitability with some typical Piedmontese dishes. Not to miss if you love wines with a great character and versatility like barbera!

2 Touko 201710min

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

In this episode of Italian Wine Podcast, Monty Waldin talks to Karoline Walch of the Elena Walch wine estate founded in 1869 in Alto Adige. Karoline represents the fifth generation of wine-makers in her family. In the interview she talks to Monty about sustainable viticulture and indigenous grape varieties of Alto Adige, and about the reception of women working in the wine business.

25 Huhti 201713min

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

In this episode Chiara De Iulis Pepe of the Emidio Pepe wineries tells Monty Waldin about the benefits of growing grapes using pergola supports — a technique her estate has always successfully employed since the beginning. Chiara fondly describes how grape stomping at Emidio Pepe is also a tradition which brings the family together. Hear more about Montepulciano d’Abruzzo and the story of Chiara’s grandfather Emidio in this conversation with Monty.

24 Huhti 201710min

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Huhti 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Maalis 201710min

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

In this episode, Francesco Zonin of the Zonin Family Winery talks to Monty Waldin about the challenge to communicate the uniqueness of Italian wine, since Italy has a huge grape biodiversity. Francesco also talks about the Italian wine culture and how wine is synonymous with community: in Italy people “live wine” with family and friends. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Maalis 201716min

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Maalis 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Maalis 201710min

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