Personal Branding in Geospatial

It's not about becoming an influencer it's about creating opportunities for yourself

In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere.

Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:

  • Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
  • Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
  • Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
  • Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
  • Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
  • Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you.

This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.

Connect with Helena here

https://www.linkedin.com/in/helenamerschdorf/

https://www.tales.co.nz/

Other relevant podcast episodes

Rebranding GIS and Geospatial

https://mapscaping.com/podcast/rebranding-gis-geospatial/

Python Maps

https://mapscaping.com/podcast/python-maps/

Getting Your Dream Job In Earth Observation

https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(266)

Fields Of The World

Fields Of The World

Where does one field end and the next one begin? It sounds trivial right up until you try to answer it. In this episode, I'm joined by Hannah Kerner — Assistant Professor at Arizona State University, ...

18 Elo 43min

Virtual Worlds for Physical AI Systems

Virtual Worlds for Physical AI Systems

In this episode I'm joined by Apurva Shah, co-founder and CEO of Duality AI, a company building virtual worlds — or "world models" for robots and physical AI systems. Apurva's path here is an unusual ...

4 Elo 49min

GPS, But 100 Times Stronger

GPS, But 100 Times Stronger

My guest today is Tyler Reid, co-founder and CTO of Xona, a company building the first commercial satellite navigation system. We get into why Tyler and his team are moving satellites into low Earth o...

29 Heinä 43min

Turning Aerial Imagery Into a Searchable World

Turning Aerial Imagery Into a Searchable World

Vexcel isn't a household name — but you've almost certainly used their data. This aerial imaging company flies low-elevation aircraft across roughly 45 countries, capturing imagery at 7.5cm resolution...

28 Heinä 55min

Cloud Native for the Rest of Us

Cloud Native for the Rest of Us

What happens when you take cloud native geospatial out of the satellite-and-petabyte world and drop it into a small city with no budget and the world's slowest internet connection? In this episode, Da...

20 Heinä 38min

Mapping With 360 Cameras

Mapping With 360 Cameras

Jeffrey Martin is the co-founder and CEO of Mosaic, a company building 360-degree camera systems designed specifically for mapping. He's been obsessed with 360 imagery for over 20 years — he built one...

15 Heinä 41min

Who Pays for Open Source?

Who Pays for Open Source?

Open source software runs a huge chunk of the geospatial world — but somebody still has to pay for it. In this episode I sit down with Marco Bernasocchi creator of QField and CEO of OpenGIS.ch, to dig...

1 Heinä 54min

The Great Retooling

The Great Retooling

Ian Schuler is the CEO of Development Seed — the team behind a lot of the open source tooling that quietly holds up the geospatial world. He's been at the helm for over a decade, and in this conversat...

23 Kesä 44min

Suosittua kategoriassa Tiede

rss-poliisin-mieli
tiedekulma-podcast
utelias-mieli
rss-mita-tulisi-tietaa
docemilia
rss-hereilla
rss-duodecim-lehti
rss-luontopodi-samuel-glassar-tutkii-luonnon-ihmeita
rss-astetta-parempi-elama-podcast
rss-tiedetta-vai-tarinaa
rss-ylistys-elaimille
mielipaivakirja
sotataidon-ytimessa
rss-sotepodi-ratkaisuja-hyvinvointiin
rss-kasvikutsut
rss-ammamafia
rss-bios-podcast
rss-tervetta-skeptisyytta
ihanat-ipanat