729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

Welcome to an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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879: Myths about management consulting (Case Interview & Management Consulting classics)

879: Myths about management consulting (Case Interview & Management Consulting classics)

This general podcast describes some of the common misconceptions applicants and even practicing McKinsey/BCG consultants have about their own firms. It will be useful to anyone who wants to understand...

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878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

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877: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

877: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about our practice styles. Over the course of the case interview training program, it becomes very impor...

2 Syys 5min

876: The Lesson in Choosing to Resign (Case Interview & Management Consulting classics)

876: The Lesson in Choosing to Resign (Case Interview & Management Consulting classics)

When I was an associate and had just joined the firm from a boutique firm, many of my colleagues from the boutique firm were also looking for new roles. Some of them were outstanding and others were t...

17 Elo 12min

875: Using Storytelling in Cases (Case Interview & Management Consulting classics)

875: Using Storytelling in Cases (Case Interview & Management Consulting classics)

Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner...

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874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

Too many clients panic when they are managed out of McKinsey, BCG or Bain. They assume the worst and imagine a tattered reputation. This could not be further from the truth. In this podcast, let's rev...

5 Elo 6min

873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we explain how teams are assembled and the role given to consulting stars. Many assume being the manage means you...

3 Elo 10min

872: Are you a consulting leader? (Case Interview & Management Consulting classics)

872: Are you a consulting leader? (Case Interview & Management Consulting classics)

Many of us rely on titles to determine if we becoming leaders in a consulting firm. This podcast provides a more important of definition of consulting leadership: who does the consulting firm turn to ...

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