When The Idea Counts The Most, Process Might Just Count The Least - Genevieve Grandsen, Selma Ahmed, Will Grundy from adam&eveDDB
Sweathead, A Strategy Podcast3 Maalis 2021

When The Idea Counts The Most, Process Might Just Count The Least - Genevieve Grandsen, Selma Ahmed, Will Grundy from adam&eveDDB

Ever worked in a company that fusses with process and organizational charts but never makes good work? Yeah. The question houses the truth, doesn't it?

Genevieve Grandsen, Selma Ahmed, and Will Grundy work at one of the world's best agencies (although, now I've interviewed six people from adam&eveDDB, it sounds like "the world's best agency" is the "key message" but this is very un-British so I'll be British on their behalf and say "one of...").

Having spoken with CCO Rick Brim and CSO Martin Beverley, I wanted to find out if their relatively low-fi way of working is real. It seems like it is. And this will disappoint many agencies that are new to creative teams and account planners and spend their days in offsite meetings reviewing all their management things. Apparently, hiring people who know how to do what they need to do, expecting good things from them, and letting them talk is a pretty adequate process. And that's what we discuss.

You can find Gen and Selma here http://genandselma.com/ and Will, because he's a planner and isn't on somebody else's website, here: https://www.linkedin.com/in/will-grundy-5835a536/

**

Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

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