002: [Coaching] Taking Your Speaking to the Next Level with Diane Diaz

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago.

Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that.

We talk about:

• How branding is different from marketing
• How Diane helps people understand what their brand says about them
• The speaking engagements Diane did in her first year in business
• Applying lean startup methodology to speaking
• The results she got and the lessons she learned
• What Diane is looking to do with speaking in her second year in business
• Finding speaking engagements that fit with her target clients
• Ideas for revenue streams from speaking

Links:

You can connect with Diane on her website at http://www.thebrandteacher.com/. Be sure to download her free personal brand workbook.

Diane’s upcoming workshop = http://www.thebrandteacher.com/events

Twitter = https://twitter.com/thedianediaz

Facebook = https://www.facebook.com/thebrandteacher/

LinkedIn = https://www.linkedin.com/in/dianediaz

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable