Speaking Your Brand: Public Speaking Tips and Strategies3 Maalis 2017

004: [Coaching] Attracting Clients through Speaking & Podcasts with Shelli Warren

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other.

In this episode, Shelli and I strategize ways she can leverage podcasts as well as local speaking engagements and events to build her following and get more clients.

We talk about:

Shelli’s career and why she decided to leave and start her own business
The differences Shelli has seen between men and women getting promoted
How Shelli helps her clients see the skills they have as transferable and marketable
Shelli’s focus on local clients and speaking engagements
Why Shelli should branch out from speaking to all women’s groups to co-ed groups too
Shelli’s two different client avatars but the common need they share (and how that impacts her presentation content)
What to hand out at speaking engagements (not your business card!)
How to most effectively pitch podcasters

Links:

You can connect with Shelli on her website at http://www.sheconnex.com. Be sure to sign up for her free SheLeads Success video series.

Facebook = https://www.facebook.com/sheconnex

Instagram = https://www.instagram.com/iamsheconnex/

Twitter = https://twitter.com/SheConnex

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Join us for our three-day speaking retreat, happening in February 2027, in Downtown Orlando, Florida.

You'll create and refine high-impact Signature Stage Segments - the kind that set you apart as a speaker; practice onstage multiple times with our expert coaching and feedback; and professionally film your dynamic segments in front of a warm, supportive audience so you have edited video and a speaker reel to show event organizers what you can do.

Our retreat is limited to 12 women, so get all the details and request your place at https://www.speakingyourbrand.com/live/.

Early bird pricing is on for a limited time.

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