048: [Coaching] Strategy Session to Get Visible with Pam Andrews

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too.

You’ll learn the questions to ask yourself to determine where you should focus your time and energy.

Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it.

I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in.

About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist. Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships. Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money.

If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.

Highlights:

• The two different types of customers Pam has and how this will influence the visibility areas to focus on
• What Pam has been doing so far for visibility and the results she’s seen
• Specific strategies - both online and offline - you can use to build awareness for what you do
• The power of teaming up with complementary service providers
• How often you should do public speaking and podcast interviews
• How to put your visibility roadmap into action

Links:

Show notes at https://www.speakingyourbrand.com/48

Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable