057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

  • Outlining solo podcast episodes
  • Interviewing guests
  • Knowing which stories to share when you’re being interviewed
  • Speaking at groups, conferences, and workshops

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

Highlights:

  • A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews
  • How to select the best kinds of stories to share and to ask your guests
  • How to tell stories in a way that advance the content and the points you’re making
  • Understanding why it’s crucial to realize and convey that you are not the hero of the story
  • How to create a story bank

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jaksot(494)

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased.I’m thrilled to have Janice Gassam Asare back on the podcast. She's an organization...

23 Helmi 45min

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

This episode is a rich and timely conversation about how we relate to what we know in an age of constant change and AI.My guest is Dr. Laila Marouf, a former academic who spent more than two decades r...

16 Helmi 44min

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book?In this episode, I sit down with Thought Leader Academy graduate Mela...

9 Helmi 38min

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk.And then they wonder why: • the audience looks overwhelmed • the en...

2 Helmi 14min

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Have you ever hesitated to call yourself a speaker… or a thought leader… even though you know you have something important to say?I see it all the time: brilliant women who have delivered keynotes, le...

26 Tammi 16min

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Your personal brand isn’t optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and no...

19 Tammi 13min

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage workshop coming up on February 19th in Downtown Orlando, Florida.You’ll go ...

16 Tammi 4min

The #1 Mistake Speakers Make with Personal Stories (and What to Do Instead)

The #1 Mistake Speakers Make with Personal Stories (and What to Do Instead)

Have you ever heard a speaker share a story and have one of these reactions:#1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation.-OR-#2: Why is ...

12 Tammi 24min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
rss-lahtijat
rss-doulapodi
rss-sisalto-kuntoon
rss-tarkeista-asioista-2
rss-paasipodi
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-ammattipodcast