073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

• what to do and, just as importantly, what *not* to do in your podcast pitches
• how to turn listeners into leads
• specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

• What *not* to do in your podcast pitches
• The right way to pitch a podcaster
• How to get on a podcaster’s radar
• Permission-based pitching
• Questions to ask yourself before pitching
• Why being on a big podcast isn’t necessarily going to give you what you want
• The importance of being part of a podcaster’s community
• Converting listeners to leads
• Specific tips on how to be a good podcast guest

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

• Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable