084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders

There are many, many ways you can get visibility for yourself and your business:

• Speaking to local groups
• Presenting at conferences
• Being a member or officer of a local organization
• Guesting on podcasts or hosting your own podcast
• Doing Facebook Live and YouTube videos
• Hosting webinars
• Being active in Facebook groups and other online communities

But, you can’t do all of these at the same time.

You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.)

In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.

Our conclusion: Less is more.

We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list.

I’d love to hear from you! What’s been working for your visibility strategy?

Share in the *free* Speaking Your Brand Facebook group. Join by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/84

Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/

Connect with Wendy on her Facebook page and Facebook group.

Book recommendation: “The Prosperous Coach”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Related Podcast Episodes:

• Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
• Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews
• Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
• Episode 50: The 3 C's of Visibility: What It Takes to Get Known

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable