091: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

How does a visibility strategy actually work?

What does it look like to grow your business and your personal brand through speaking? What are the steps you can take?

This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction.

Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published.

The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements.

If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too.

Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session.

If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at carol@speakingyourbrand.com to learn more.

Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-)

About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/91

Visit Tammy’s website at TammyLally.com.

Check out Tammy's book "Money Detox" on Amazon.

Watch Tammy's TEDx talk.

Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

• Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
• Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
• Episode 50: The 3 C’s of Visibility: What It Takes to Get Known
• Episode 56: How to Become a TEDx Speaker with Tamsen Webster
• Episode 83: Collaborating to Expand Your Reach with Baily Hancock
• Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable