102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

You’re speaking, you’re podcasting, you’re creating videos to increase your visibility.

Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines?

Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility.

Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t.

Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines.

What’s the best way to get started?

What are local TV, radio, and publications looking for in your pitches?

How can you connect with producers, reporters, and writers?

In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to:

• Take our speaking topics and turn them into media topics
• Write pitches that get noticed, including the headline and tease
• Emphasize the local angle
• Identify visuals that would enhance our media segments
• Connect with producers, reporters, and writers, including the best ways to contact them
• Get a feature in a magazine
• Contribute our own articles to publications

About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/102

Visit Amanda Berlin’s website at http://www.amandaberlin.com.

Listen to Amanda’s podcast “Empowered Publicity”.

Take Amanda’s Publicity Personality Quiz.

Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage.

Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

• Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson
• Episode 42: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark
• Episode 45: Your Visibility Roadmap - Build Your Business, Brand, and Influence
• Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable