297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer

How do you integrate your story into your talk and message? Which story should you choose?

This is one of the main areas we work on with our clients in our Thought Leader Academy.

Your personal story is one of the essential ingredients for your thought leadership and for your talks, whether you’re delivering a lead generation presentation, a keynote, or a TEDx talk.

Join me and our coaches Diane Diaz and Joy Spencer as we talk about:

• Frameworks you can use to integrate your story
• The 3 essential ingredients a great story needs
• Examples from our own talks and from women we’ve worked with

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by two of our coaches, Diane Diaz and Joy Spencer. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/297

Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Mentioned:

• Public Narrative = https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf
• Tanya Golash-Boza’s TEDx talk = https://youtu.be/eakUZX-pRCQ

Connect on LinkedIn:

• Carol = https://www.linkedin.com/in/carolcox
• Diane = https://www.linkedin.com/in/dianediaz
• Joy = https://www.linkedin.com/in/joy-spencer/

Related Podcast Episodes:

• Episode 284: Connecting Your Ideas into One Message with Cindy Rowe
• Episode 263: Finding the Emotional Heart of Your Message with Carol Cox
• Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable