300: How to Create Your Own Framework to Set You Apart as a Speaker & Thought Leader with Carol Cox

Do you know that one of the most powerful elements of your presentations is showcasing your own framework?

Having your own framework differentiates you from others - you’re building your thought leadership and intellectual property.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

A framework helps your audience to remember you and your content - it also helps you to remember your own content!

This applies to lead generation presentations, thought leadership talks, and keynotes - and how you use a framework will depend on the type of talk you’re giving.

In this episode, you'll learn:

• What makes a good framework
• The process I use when I create new frameworks
• How I use frameworks in my presentations and webinars
• The steps you can take to start creating your own framework
• Tips on what *not* to do when creating your framework
• Lots of examples to guide and inspire you

Join our Thought Leader Academy to create your signature talk and framework: https://www.speakingyourbrand.com/academy/

This is the audio from a live training I did on Crowdcast. You can watch the video at https://www.crowdcast.io/c/syb-frameworks/.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/300/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 299: [Case Study] All the Ways You Can Leverage Your Own Framework with Amber De La Garza
• Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable