305: Spellbinding Storyteller Speaker Archetype with Shannon Bumgarner

This is the fourth and final episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.)

Knowing your archetype will help you to:

• Create more impactful and memorable presentations
• Market yourself as a speaker using your strengths
• Try our recommendations to take your talks to the next level

In this episode, we’re talking about the Spellbinding Storyteller speaker archetype with my guest and Thought Leader Academy client Shannon Bumgarner.

As a Spellbinding Storyteller:

• Your audience is captivated by your stories and they feel a real connection to you.
• You understand the power of sharing personal stories and being vulnerable - it's how you've learned to better understand yourself.
• You see what's happened to you as a way to share life lessons and help your audience realize they're not alone.
• Your big challenge? You love sharing stories so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action.

Shannon and I talk about how she’s leveraged her strengths as a Spellbinding Storyteller plus what she’s learned about the power of using her voice and thought leadership.

Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz.

About My Guest: Shannon Bumgarner is a bold manufacturing professional and degreed engineer who challenges women in STEM and technical careers to transform themselves, industries, and communities. She’s the host of the Empowering Women in Industry podcast.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/305

Shannon’s podcast Empowering Women in Industry: https://www.empoweringwomeninindustry.com/podcast

Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/.

Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Shannon Bumgarner (guest) = https://www.linkedin.com/in/shannonbumgarner/

Related Podcast Episodes:

• Episode 298: Women in STEM Panel: Ways to Use Your Voice and Build Thought Leadership
• Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer
• Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable