326: Getting PR and Media with Cheryl Tan [Marketing Series]

We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.

This episode is all about getting PR and media, which can be an important element of your visibility.

Have you ever seen someone you know featured in a television news story and wondered how they made it happen?

It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach.

But it might feel like a mystery as to how to get those opportunities.

Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video.

Cheryl talks with our lead speaking coach Diane Diaz about:

• How media and PR has changed and how it’s impacted getting your story in front of your audience

• What media people are looking for in pitches and strategies you can use to pitch your story to them

• What makes a story compelling and interesting to the media

• How to identify and engage with reporters to pitch your story

• Common mistakes in pitching stories to the media and how to avoid them

We know once you listen to this episode you’ll want to put these tips to work immediately.

About Our Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/326

Cheryl’s website: cheryltanmedia.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/
• Cheryl Tan (guest) = https://www.linkedin.com/in/cheryltanmedia/

Related Podcast Episodes:

• Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison
• Episode 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Marie Fiebach

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable