333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane Diaz

333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane Diaz

We’re continuing our new series on personal branding.

If you caught our episode last week, we dug deep into defining what a personal brand is.

We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience.

Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person.

In this episode, Diane Diaz, our lead speaking coach, and I talk about:

  • How we built our personal brands when we started our businesses in 2015-2016
  • The importance of consistency
  • Why you shouldn’t discount jobs or businesses you’ve had in the past, even if they don’t feel like they are relevant to what you do now
  • Strategies for attending events and networking as an introvert
  • What to do after attending an event to nurture relationships with the people you met
  • Tips for building your personal brand online, especially on LinkedIn

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/333/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Jaksot(492)

060: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir

060: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it? Or, are you afraid that you’re giving away too m...

13 Maalis 201848min

059: Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox

059: Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox

Episode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. If you’ve been doing speaking engag...

6 Maalis 201824min

058: Using Your Strengths to Reach Your Speaking and Business Potential with Belinda Brown

058: Using Your Strengths to Reach Your Speaking and Business Potential with Belinda Brown

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be? For many years, I felt that I had to learn and master anything I came across in ...

27 Helmi 201842min

057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

Why use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, w...

20 Helmi 201824min

056: How to Become a TEDx Speaker with Tamsen Webster

056: How to Become a TEDx Speaker with Tamsen Webster

If you’ve been wanting to do a TEDx talk, this episode is perfect for you. My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk a...

13 Helmi 201839min

055: Should You Give an Instructional or an Inspirational Talk with Carol Cox

055: Should You Give an Instructional or an Inspirational Talk with Carol Cox

Should you give an instructional or an inspirational talk? You probably think I’m going to say that the answer is “It depends,” but I’m not. I think the real question behind this question is you want ...

6 Helmi 201825min

054: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher

054: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection? It may seem like this could take days, weeks, or eve...

30 Tammi 201859min

053: What It’s Like to be an Influencer with Jeanette Johnson

053: What It’s Like to be an Influencer with Jeanette Johnson

What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media? My guest is well-known fashion blogger Jeanette Johnson, who started her blog way b...

23 Tammi 201849min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-seuraava-potilas
rss-draivi
rss-sami-miettinen-neuvottelija
sivutuloja-ja-sijoituksia
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-paasipodi
rss-porssipodi