334: Styling Your Personal Brand: Be Comfortable and Confident in Any Room with Solita Roberts

We’re continuing our podcast series on personal branding.

Imagine you have a speaking engagement coming up: What do you wear? How does what you wear reflect and reinforce your personal brand?

Our guest in this episode is Solita Roberts, who is an image stylist, LinkedIn Top Voice, and in the first class of LinkedIn’s Creator Accelerator Program.

Diane Diaz, our lead speaking coach, talks with Solita about:

• How our style and clothing (and shoes!) connect to our personal brand
• What to consider when selecting what to wear, whether it’s on stage or to a networking event
• Why Solita doesn’t believe in clothing basics
• And more!

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

About Our Guest: Solita Roberts is the creator of Style To Impact, an image consulting company that advises Women of Color and entrepreneurs on how to transform their image and style to authentically reflect their individuality and confidence. Solita has worked with TEDx speakers, lawyers, and financial advisors to elevate their image and style to match their influence and impact. Solita is also Client Concierge at Speaking Your Brand.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/334/

Solita’s website = https://styletoimpact.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/
• Solita Roberts = https://www.linkedin.com/in/solitacroberts/

Related Podcast Episodes:

• Episode 294: Attracting a Diverse Clientele with Solita Roberts

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable