350: How to Tell Stories in Your Presentations that Connect to Your Message and Audience

350: How to Tell Stories in Your Presentations that Connect to Your Message and Audience

In the last episode, I talked about connecting your personal brand and your thought leadership

Your stories and experiences are integral to both. Your stories connect you with your audience.

Have you ever heard a speaker share a story and have one of these reactions:

#1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation.

-OR-

#2: Why is this person telling this story? I don't get how this relates to the rest of their content or why I should care or this feels icky.

You don't want to end up being the speaker where the people in the audience are having the second reaction.

You want your stories to have purpose and meaning and be of service to your audience.

In this episode, Diane Diaz and I talk about:

  • Contrived vulnerability (your audience can tell)
  • What contrived storytelling sounds like and feels like
  • The elements of authentic storytelling
  • Examples of authentic storytelling, from our clients and from our own talks

Links:

Show notes at https://www.speakingyourbrand.com/350/

Register for our live online workshops on Zoom this fall = https://www.speakingyourbrand.com/workshops/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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366: Trends in Public Speaking and Thought Leadership for 2024

366: Trends in Public Speaking and Thought Leadership for 2024

Happy New Year! This is the 6th year in a row I’ve done a trends episode for the start of the year. Trends are like currents or waves of energy that move through our society and affect everything from...

1 Tammi 202427min

365: Year In Review: What Worked, What Didn’t, What’s Next

365: Year In Review: What Worked, What Didn’t, What’s Next

I’m taking you behind the scenes to share what worked, what didn’t, and what’s next for Speaking Your Brand in the areas of speaking, visibility, this podcast, and the business in general. I also reve...

26 Joulu 202323min

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our ...

21 Joulu 202326min

363: Publishing a Best-Selling Book from Your Signature Talk and Thought Leadership with Cara Houser

363: Publishing a Best-Selling Book from Your Signature Talk and Thought Leadership with Cara Houser

Speaking and books go hand in hand. Many authors are public speakers and many speakers have written books. What does it look like to take your thought leadership message and turn it into both a signat...

18 Joulu 202334min

362: [Case Study] Attract More Clients with Your Lead Generation Signature Talk with Danielle Hayden

362: [Case Study] Attract More Clients with Your Lead Generation Signature Talk with Danielle Hayden

Many speakers use public speaking as a way to build awareness for their business and attract leads and clients. Speaking is an excellent way to do this because you automatically have credibility and a...

11 Joulu 202341min

An Insider's Guide on How to Get Selected for a TEDx Talk

An Insider's Guide on How to Get Selected for a TEDx Talk

Do you have giving a TEDx talk on your list of goals?Many speakers do - and for good reason!Those 10-minute talks are a powerful way to share a message and give the audience a way to think about a top...

4 Joulu 202320min

360: Achieve Bigger Things by Having Thought Partners in the Same Industry with Tenice Wehmeyer and Cherie Mylordis

360: Achieve Bigger Things by Having Thought Partners in the Same Industry with Tenice Wehmeyer and Cherie Mylordis

There are always going to be other people who do what you do and talk on the same topic. Have you ever collaborated with someone who’s in your same industry, who does similar work? It may seem counter...

27 Marras 202330min

359: Getting More Women into A.I., Reducing Bias, and How to Use A.I. Responsibly with Juliette Powell

359: Getting More Women into A.I., Reducing Bias, and How to Use A.I. Responsibly with Juliette Powell

Whatever your opinion is about AI, it’s being integrated into everything we do, from what we see on social media to how facial recognition systems work to how decisions are made about you by companies...

22 Marras 202346min

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